hello!

I'm Laura - Founder and Creative Director of Wildcraft Marketing, where I combine my passion for adventure with my expertise in media and marketing.

I am dedicated to helping small businesses thrive by providing bespoke and results-driven strategies that align with their values.

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I've worked for over 18 years in the Australian and international media and marketing industries - so I've seen it all! I've worked with multi-national media powerhouses and two of Australia's largest media organisations, so I understand the dynamics of large-scale campaigns. But, more recently, my passion has led me in a more creative direction - into working with small businesses, where I can use my expertise to make meaningful connections and create impactful marketing solutions that resonate with my clients and your audiences.

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My love for adventure and a connected lifestyle runs deep. I live with my husband and my daughter, nestled in the stunning surroundings of Victoria's Alpine region. Here, I find inspiration every day in the incredible landscape around us.

 

When I'm not in front of a laptop, you're most likely to find me exploring my local mountain bike trails, skiing my nearby resorts, or paddling in a fresh mountain stream. That may sound too good to be true, but it is this intimate connection with the outdoors that fuels my creativity and ignites my drive to help businesses capture their unique essence and share it with the world.

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With a Bachelor of Arts in Media and Marketing and a Graduate Certificate in Marketing Management, I now combine my academic background with a natural affinity for writing. I believe in the power of written words to foster genuine connections between businesses and their customers. Crafting compelling and authentic messages tailored to each client's voice and vision is at the heart of my approach.

So, if that sounds like something that excites you, let's embark on this adventure together and use the power of words to connect and inspire.